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"The Mind of the Buyer" Book By Harry Dexter Kitson
This classic explores the psychology behind consumer behavior and decision-making. It equips sellers with insights to influence buying habits effectively.
The Mind of the Buyer by Harry Dexter Kitson is a timeless study on the mental processes that drive purchasing decisions. Blending research with practical understanding, Kitson unveils how understanding the buyer’s thought patterns can enhance sales performance. A vital read for marketers, entrepreneurs, and anyone eager to master the art of persuasion.
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