Books The New Model of Selling: Selling to an Unsellable Generation  by Jerry Acuff (Author), Jeremy Miner

"The New Model of Selling: Selling to an Unsellable Generation" is a sales guide co-authored by Jerry Acuff and Jeremy Miner that introduces a modern approach to selling aligned with human behavior and neuroscience. The book challenges outdated, aggressive sales tactics, focusing instead on building trust, authentic connection, and problem-solving with today's skeptical buyers. It teaches sales professionals to think like their prospects and use persuasive techniques that empower customers to think for themselves.

Jerry Acuff is a seasoned sales expert and CEO of Delta Point, with over 30 years of experience transforming sales teams. He is recognized as one of the top sales experts globally. Jeremy Miner is the founder of 7th Level, an international sales training company, known for pioneering neuro-emotional persuasion methods. Miner emphasizes persuasion that respects buyer psychology, moving away from traditional pushy sales methods. Together, they offer a fresh, human-centered sales model particularly suited to navigate the challenges of contemporary sales environments.