Books The Power of Habit: Why We Do What We Do in Life and Business  by Charles Duhigg (Author)

"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg explores the science behind habit formation and how understanding habits can empower people to change their lives. The book reveals that habits operate through a loop consisting of three parts: a cue that triggers the behavior, the routine or behavior itself, and the reward that reinforces it. This loop explains how habits form and how they can be transformed.​

Duhigg introduces the "Golden Rule of Habit Change," which states that to change a habit, individuals should keep the same cue and reward but change the routine. This approach leverages existing neurological patterns to make new behaviors easier to adopt. The book provides compelling examples, such as the success of Alcoholics Anonymous and NFL coach Tony Dungy’s methods for behavioral change, demonstrating the practical application of this rule.​