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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsThe Public Relations Handbook (Media Practice) 7th Edition by Alison Theaker (Editor)
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The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.
Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.
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Key Features
The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.
What’s in the box
1 BOOK
Specifications
- SKU: BO086BM58FCQQNAFAMZ
- GTIN Barcode: 09781032852652
- Weight (kg): 0.1
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Books The Public Relations Handbook (Media Practice) 7th Edition by Alison Theaker (Editor)
KSh 1,241
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