Books The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible  by Dr. Benjamin Hardy (Author), Blake Erickson (Author), Tony Robbins (Foreword)

"The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible" by Dr. Benjamin Hardy and Blake Erickson, with a foreword by Tony Robbins, presents a revolutionary approach to business growth that goes beyond traditional incremental models. The book introduces a new, evidence-based Scaling Framework built on three pillars: Frame, Floor, and Focus.

Frame represents the audacious, impossible goal that acts as a powerful filter, forcing clarity and eliminating activities that don't serve the goal.

Floor defines the minimum operating standards that a company refuses to fall below, raising the bar to eliminate mediocrity.

Focus involves simplifying operations to concentrate on the few initiatives that drive exponential growth.

Hardy argues that most businesses fail to scale because they tolerate complexity, distractions, and complacency. Scaling requires a radical mindset shift that starts with setting impossible goals and brutally honest self-assessment about current weaknesses. The process also demands compressing time cycles to rapidly learn and execute.