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"The Unpersuadables: Adventures with the Enemies of Science" by Will Storr is an investigative and personal exploration into why intelligent, educated people hold beliefs that defy scientific consensus. Storr travels globally, engaging with individuals who are often labeled as heretics, conspiracy theorists, or science deniers—such as Holocaust deniers, climate skeptics, and believers in alternative medicine. He explores their stories with empathy and curiosity, examining how deeply ingrained narratives and mental mechanisms shape these beliefs.
The book melds memoir, investigative journalism, and neuroscience to reveal how our brains create and protect personal stories that define identity and can lead to self-deception and toxic partisanship. Storr also reflects on his own challenges with belief and skepticism, highlighting how intelligence does not immunize against irrationality.
The book offers profound insights into the psychological roots of conviction and the human need for meaning, showing that reasoning alone is insufficient to change deeply held beliefs.
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