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"This Is Strategy: Make Better Plans" by Seth Godin is more than a traditional how-to guide; it’s a philosophy book that urges readers to think strategically as an ongoing practice rather than a rigid plan. Godin emphasizes clarity of purpose and adaptability, viewing strategy as a compass guiding long-term priorities rather than a fixed map of steps.
The book explores four key interconnected elements—time, games, empathy, and systems—to help understand and craft effective strategies. Godin highlights the importance of focusing on the “smallest viable market” to build meaningful connections that drive sustainable growth. Strategy, he argues, must align with human motivations such as connection, recognition, and safety, and work within and leverage existing systems, which often resist change.
Godin also distinguishes strategy from tactics, where strategy defines the overall framework and direction, and tactics are the specific actions taken within it. The book includes tools like feedback loops, positioning grids, and prioritization to continuously refine strategy in the face of complexity. Ultimately, Godin’s approach encourages embracing complexity and social dynamics to make lasting progress rather than merely reacting to immediate problems.
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