Books This Is Strategy: Make Better Plans  by Seth Godin (Author)

"This Is Strategy: Make Better Plans" by Seth Godin is more than a traditional how-to guide; it’s a philosophy book that urges readers to think strategically as an ongoing practice rather than a rigid plan. Godin emphasizes clarity of purpose and adaptability, viewing strategy as a compass guiding long-term priorities rather than a fixed map of steps.

The book explores four key interconnected elements—time, games, empathy, and systems—to help understand and craft effective strategies. Godin highlights the importance of focusing on the “smallest viable market” to build meaningful connections that drive sustainable growth. Strategy, he argues, must align with human motivations such as connection, recognition, and safety, and work within and leverage existing systems, which often resist change.