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"Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others" by Stephen M.R. Covey, David Kasperson, McKinlee Covey, and Gary T. Judd presents a modern leadership approach based on trust and inspiration rather than the outdated "command and control" model. The authors argue that in today’s rapidly changing world, great leaders must believe in the inherent potential and creativity of people, empowering them by creating supportive, collaborative environments.
The book emphasizes that leaders build trust by going first—modeling humility, authenticity, and empathy—while inspiring others by connecting their work to a greater purpose. Trust involves enabling people to make good decisions, and inspiration motivates them to contribute their best. It contrasts this approach with traditional leadership, which focuses on compliance and control, often stifling innovation and engagement.
Key components covered include:
Modeling behavior as a foundation of influence
Extending trust to encourage accountability and ownership
Inspiring through meaningful connections and purpose
Shifting from scarcity to abundance mindset in leadership
"Trust and Inspire" underscores that trust is the key driver of employee engagement and that true leadership unleashes greatness by inspiring people to believe in themselves, not just the leader. It offers practical guidance on how leaders can cultivate trust and inspire greatness to thrive in an evolving workforce and society.
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