Books You Can Sell: Results are Rewarded, Efforts Aren't  by Shiv Khera (Author)

"You Can Sell: Results are Rewarded, Efforts Aren't" by Shiv Khera is a comprehensive guide that focuses on the art and science of selling, emphasizing principles over mere tactics. The book is designed to equip readers with the mindset, tools, and skills necessary to succeed in sales by understanding both the psychological and practical facets of the profession.

Key lessons from the book include:

Selling is portrayed as a noble profession built on continuous learning and ethical practices.

Building trust and long-term relationships with clients is more important than focusing solely on immediate transactions.

Mastering the psychology of selling, including understanding customer behavior and transferring enthusiasm from seller to buyer.

Practical skills are covered extensively, spanning prospecting, qualifying leads, handling objections, delivering persuasive presentations, and closing deals.

The book includes real-life examples and anecdotes to contextualize and illustrate lessons.

Self-assessment exercises and action plans at the end of chapters encourage active learning and practical implementation.

The central theme is that results, not efforts, are rewarded, encouraging readers to focus on effectiveness and outcomes while maintaining integrity and professionalism.