An ideal first toothpaste or alternative for little ones who don’t like minty flavours. Formulated with a gentle applemint flavour that tiny tastebuds will love. This toothpaste is rich in Xylitol - a natural ingredient which reduces sugar acids that can cause tooth decay. Lower in fluoride (1000 ppmF), to help strengthen baby tooth enamel whilst being safe for your little one if swallowed. Suitable for 0-3 years.-Specially formulated for babies and toddlers, the gentle applemint flavour suits infant tastes and is a great alternative if your little one isn't keen on mint-flavoured toothpaste. If brushing is becoming a battle, a change of toothpaste can be a lifesaver! Mint can be a strong flavour for developing tastebuds, so switching to a gentle fruit flavour like apple can often encourage a reluctant baby or toddler at brushing time. -Rich in Xylitol - a natural ingredient which reduces sugar acids that can cause tooth decay and morning breath! -Brush-Baby Applemint Toothpaste contains fluoride (1000 ppmF), to help strengthen and protect baby tooth enamel. -Applemint toothpaste can be used with Brush-Baby manual or electric toothbrushes - just use a small smear of toothpaste. -Alternatively if your little one likes to chew their toothbrush, you can smear a small amount of toothpaste onto the Brush-Baby Chewable toothbrush and give this to them to chew. You can then finish the job with a toothbrush. -SLS-free and non-foaming, Paraben-free, Dairy-free, Cruelty-free, Glitter-free, Microbead-free, Suitable for Vegans and Vegetarians. -Ingredients: Sorbitol, Aqua, Hydrated Silica, Xylitol, Glycerine, Sodium Monofluorophosphate, Cellulose Gum, Cocomidapropyl Betaine, PEG-40 Hydrogenated Castor Oil, Aroma, Sodium Saccharin, Sodium Hydroxide, -Contains: 1 x 50 ml tube with flip-top cap. -Packaging material - PBL Tube - recyclable. DIRECTIONS -Always supervise your child at brushing time. -Use only a smear of toothpaste up to the age of 3 years. -Aim to brush at least twice a day, for 2 minutes. -Encourage your little one to spit after brushing but do not rinse. -Store out of reach of little hands and do not allow your child to eat the toothpaste. -Dispose of if not used within 3 months.