Infused with enriching ingredients like shea butter, castor oil, and jojoba oil, we designed this collection with coils and waves in mind. Moisturize, nourish and shape your natural curls to get the look you deserve. Enjoy hair care formulated for your lifestyle and designed to fit seamlessly into your hair care routine

We believe holistic care isn’t just part of a good hair care routine. At Cantu, we extend holistic care to our communities. This means empowering young women of color to become the entrepreneurs and leaders of the future. It means supplying Black and Latina women with the resources to follow their ambition fiercely. Because everyone deserves to be their most confident self.

We know how important the ingredients of your hair care routine are to you. That’s why we make sure to include no harsh ingredients in our formulas, so you can feel confident, secure, and cared for when you wear your natural hair with Cantu. Our products are specially formulated to give you locs, curls, coils, waves, and braids the extra love & attention they deserve.

Our nuanced formulas are created with your confidence and curls' health in mind and with absolutely no testing on animals.