Colgate My First Baby and Toddler Toothpaste is a safe fluoride-free formula for the littlest ones at home. This formulation, specially designed for kids under 2 years old, gently cleans teeth and does not contain artificial colors, preservatives, or sodium lauryl sulfate. With a mild bubble fruit flavor, this baby and toddler toothpaste is designed with a convenient stand-up tube with twist off cap. Colgate My First Kids Infant & Toddler toothbrush is a fun way to encourage good oral care habits early on! Uniquely designed for children under 2 years of age, the My First Kids toothbrush has extra soft bristles for effective and gentle cleaning, small head for child's little mouth, and non-slip handle to fit parent's & child's hand when ready. These toothbrushes offer a variety of designs for your child to choose from. At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all.