Brighten your smile with Crest 3D White Advanced Arctic Fresh Whitening Toothpaste. The new and improved formula removes 90% more surface stains*, protects against future stains & starts whitening your teeth after 1 brush. 3D White fluoride toothpaste also strengthens your tooth enamel and helps protect against cavities. *vs. regular toothpaste.Brighten your smile with Crest 3D White Arctic Fresh Whitening Toothpaste. It whitens your teeth by removing up to 80% of surface stains and protects against future stains, for a noticeably whiter smile. 3D White fluoride toothpaste also strengthens your tooth enamel and helps protect against cavities. It also provides an Arctic, Cool burst of freshness that lasts after brushing.