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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyCrossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
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Jumia Books Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
KSh 600
KSh 6508%
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Crossing the Chasm describes early adopters as a rare breed of visionaries “who have the insight to match an emerging technology to a strategic opportunity.” And a lot of attention in the book is focused on the single characteristic found in all early adopters which is the desire to find a fundamental breakthrough or
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Crossing the Chasm describes early adopters as a rare breed of visionaries “who have the insight to match an emerging technology to a strategic opportunity.” And a lot of attention in the book is focused on the single characteristic found in all early adopters which is the desire to find a fundamental breakthrough or
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1 book
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- SKU: JU506BM5YGXRANAFAMZ
- Weight (kg): 0.3
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Jumia Books Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
KSh 600
KSh 6508%
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