VEENO Dermexa Daily Emollient Cream 200ml Children and adults prone to very dry itchy skin are subject to flare-ups which can disturb their daily life. AVEENO Dermexa Daily Emollient cream, with Active Naturals Triple Oat Complex (Avenanthramides, Oat Oil and Colloidal Oatmeal) and Ceramides, moisturises, soothes and helps strengthen the skin barrier. Clinically proven to soothe skin. Immediate comfort. With Avenanthramides, naturally found in oats, and well known for their soothing properties, the cream soothes skin. Clinically proven to help strengthen the skin barrier With Ceramides, know to rebuild core elements of the epidermis and with skin prebiotic Colloidal Oatmeal*, the cream helps to strengthen the skin's moisture barrier and helps balance the skin microbiome. *in vitro test Importance of the skin microbiome: The skin microbiome, which is composed of micro-organisms naturally found at the skin's surface, is known to be altered in very dry itchy skin. It is not only important to restore the skin moisture barrier but also to improve the balance of the skin microbiome to keep the skin hydrated and protected.