The socks are uniquely designed with a signature quality and fit to take you to a new whole new level of comfort and performance and applied to provide maximum cushioning under the ball and heel of your foot for maximum impact and friction (anti-blister) protection and any other pressure/friction point created by your sport-specific activity. The brand assures your feet will feel better. Better feet. Better life. Under the ball and heel provides maximum protection from friction, the primary cause of blisters, and impact protection where needed most Constructed with fibers for superior softness, resilience, durability, and moisture-wicking for drier, better feeling feet Cushioning over the toes to help protect against runner’s toe (black toe) Flat knit instep and cushioning in arch for better fit, more support and less pressure on the feet for a more comfortable run Low profile toe seam won’t rub or irritate your foot.