General AL Fakher SMOKING FLAVOURS

As the world’s #1 leading brand, we aspire for more by always moving forward. Our rich heritage, standards of prestige, and commitment to quality shape who we are. These qualities are so ingrained in our brand philosophy that they propel us onward. For us, heritage isn’t about the past but rather the stepping stone we use to elevate, stay relevant, and remain close to the hearts of our people. Prestige is the way we conduct ourselves – the way we speak and present ourselves in today’s world. And quality? It isn’t just something to expect – it is our promise

We are committed to continuously enhancing the smoking experience. That’s why we have focused our efforts on all things smokable – from sourcing the highest-quality ingredients to investing in the most innovative research and development for our products. Quality is our top priority, which is why we carry out a rigorous safety screening process for all our ingredients.