Blue Ocean Strategy

- Blue Ocean Strategy, How to create uncontested Market Space and make the competition irrelevant, is a book that has sold over one million copies written by W. Chan Kim, Rene'e Mauborge.- The blue is clearly written, offering many examples of blue ocean strategies and techniques to develop such schemes, it will have you wondering why companies need so much persuasion to stay out of shark-infested waters.- Leaders of companies have to come up with way to differentiate their products by retaining relatively low price, they need to create blue ocean.