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HomeBooks, Movies and MusicBusiness & FinanceBusiness & Economics"Blue Ocean Strategy" Book By W. Chan Kim and Renée
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KSh 1,234
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A strategic blueprint for creating uncontested market space and making the competition irrelevant. Offers analytical tools to unlock innovation and long-term growth.
"Blue Ocean Strategy" challenges conventional business tactics by offering a revolutionary approach to strategy—creating new demand in uncharted market spaces instead of battling over saturated ones. Backed by research and real-world cases, this bestselling guide empowers businesses to break free from the red ocean of rivalry and dive into blue oceans of opportunity.
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Key Features
A strategic blueprint for creating uncontested market space and making the competition irrelevant. Offers analytical tools to unlock innovation and long-term growth.
"Blue Ocean Strategy" challenges conventional business tactics by offering a revolutionary approach to strategy—creating new demand in uncharted market spaces instead of battling over saturated ones. Backed by research and real-world cases, this bestselling guide empowers businesses to break free from the red ocean of rivalry and dive into blue oceans of opportunity.
What’s in the box
1 book
Specifications
- SKU: GE840BM6LUPZKNAFAMZ
- GTIN Barcode: 09781625274496
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.6
- Certifications: Eco Friendly
- Main Material: paper
- Warranty Address: <p>n/a</p>
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"Blue Ocean Strategy" Book By W. Chan Kim and Renée
KSh 1,234
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