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"Blue Ocean Strategy" Book By W. Chan Kim and Renée

KSh 1,234

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A strategic blueprint for creating uncontested market space and making the competition irrelevant. Offers analytical tools to unlock innovation and long-term growth.

"Blue Ocean Strategy" challenges conventional business tactics by offering a revolutionary approach to strategy—creating new demand in uncharted market spaces instead of battling over saturated ones. Backed by research and real-world cases, this bestselling guide empowers businesses to break free from the red ocean of rivalry and dive into blue oceans of opportunity.

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A strategic blueprint for creating uncontested market space and making the competition irrelevant. Offers analytical tools to unlock innovation and long-term growth.