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"Building Strong Brands" Book By David A. Aaker

KSh 1,234

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This book provides essential insights into creating and sustaining powerful brands. It covers strategies for brand equity and long-term success in a competitive market.

Building Strong Brands by David A. Aaker is a definitive guide on brand management, offering proven strategies to develop, enhance, and maintain brand equity. Designed for marketers and business leaders, the book explores the critical elements of brand identity, differentiation, and long-term brand value, ensuring a competitive edge in the evolving marketplace.

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This book provides essential insights into creating and sustaining powerful brands. It covers strategies for brand equity and long-term success in a competitive market.