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"Built to Last" Book By Jim Collins and Jerry I. Porras

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"Built to Last" examines the successful habits of visionary companies, offering insights into what makes them sustain greatness over time. Based on a six-year research study, it uncovers fundamental principles that drive long-term success.

This book highlights the essential strategies and visionary goals that distinguish enduringly successful companies from their competitors. Drawing from extensive research, it presents timeless principles that business leaders can adopt to build organizations that thrive for generations.