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"Digital Marketing: Foundations and Strategy 5E" Book By Zahay, Labrecque, Reavey, and Roberts

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Discover the essential principles of digital marketing, from strategic planning to hands-on tools. Perfect for building practical skills across modern platforms.

A comprehensive guide to digital marketing fundamentals, this edition blends strategy, analytics, and practical tools to prepare learners for real-world success in online business and communication.

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Discover the essential principles of digital marketing, from strategic planning to hands-on tools. Perfect for building practical skills across modern platforms.

A comprehensive guide to digital marketing fundamentals, this edition blends strategy, analytics, and practical tools to prepare learners for real-world success in online business and communication.