Entrepreneur: Write Your Business Plan A Step by Step Guide to Build Your Business (Second Edition) Authors: Staff of Entrepreneur Media and Eric Butow

Write Your Business Plan (Second Edition) is a powerful resource created by the trusted team at Entrepreneur Media alongside seasoned author Eric Butow. Designed for both new and experienced entrepreneurs, this guide breaks down the business planning process into clear, manageable steps tailored for real-world results.

Whether you're launching a startup, seeking investors, or refining your business strategy, this book demystifies the essentials and helps you put your vision into structured action. Inside, readers will find:

Step-by-step instructions for drafting each section of a business plan

Insights into setting objectives, identifying target markets, and competitive analysis

Financial planning tools including budgeting, forecasting, and funding strategies

Guidance on branding, marketing, and operational planning

Sample plans, worksheets, and templates for practical implementation

Written in straightforward language with vivid examples, the book reflects the expertise of Entrepreneur Media’s decades-long legacy in supporting entrepreneurs worldwide. With contributions from Eric Butow, known for simplifying complex business concepts, the second edition includes updated trends, digital tools, and insights for today’s competitive marketplace.

Its bold purple cover and structured design signal clarity, purpose, and professionalism—mirroring the book's aim: to help users build businesses with confidence and direction.

Ideal for business students, startup founders, consultants, or Kenyan entrepreneurs charting growth across sectors, this guide offers not just theory, but real tools for building sustainable success.