Leading with AI and Analytics Authors: Eric Anderson & Florian Zettelmeyer

Leading with AI and Analytics by Eric Anderson and Florian Zettelmeyer is a transformative guide designed for leaders, strategists, and change-makers aiming to use data as a competitive advantage. Rather than diving into code or complex algorithms, this book zooms out to deliver the big-picture thinking needed to build analytics-driven organizations.

Through actionable insights and industry-tested frameworks, the authors show how to cultivate “data science IQ” across teams, create value through strategic deployment of machine learning, and foster a culture that prioritizes analytical literacy. Topics span from aligning AI strategies with business goals, evaluating analytics maturity, and understanding the economic impact of AI investments—to practical guidance on how leaders should engage with data teams to get meaningful results.

The book offers:

Clear distinction between AI hype and real-world application

Case studies across diverse industries, from retail to healthcare

Strategies for ethical and effective use of machine learning

Tools to interpret analytics output and translate it into action

Whether you're leading a small startup or scaling a multinational, this book delivers the know-how to navigate the age of AI with confidence and clarity.