Home Toys & Games Kids' Electronics Systems & Accessories Electronic Software & Books BooksMade to Stick

Share this product

Made to Stick

KSh 1,299

KSh 3,99968%

In stock

+ shipping from KSh 90 to CBD - UON/Globe/Koja/River Road

0 out of 5

(No ratings available)

Promotions

Easy and safer payments via the JumiaPay App.

Report incorrect product information

Delivery & Returns

Choose your location

Pickup Station

Delivery Fees KSh 90

Ready for pickup between 13 April and 15 April if you place your order within the next 3hrs 29mins

Door Delivery

Delivery Fees KSh 200

Ready for delivery between 13 April and 15 April if you place your order within the next 3hrs 29mins

Return Policy

Easy Return, Quick Refund.Details

Seller Information

Bonnie's Mart Enterprises

62%Seller Score

Be the first to follow

Seller Performance

Shipping speed: Excellent

Quality Score: Excellent

Customer Rating: Poor

Cancellation Rate: Very Poor

Product details

Made to Stick is a book that explores why some ideas are memorable while others are quickly forgotten. It breaks down the principles behind “sticky” ideas—those that are simple, unexpected, concrete, credible, emotional, and story-driven. The authors explain how to communicate ideas in a way that captures attention and stays in people’s minds, making it useful for marketers, educators, leaders, and anyone who wants their message to have impact.

Specifications

Key Features

Explains why certain ideas are memorable and others aren’t
Introduces the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories)
Improves communication and storytelling skills
Useful for marketing, teaching, and presentations
Provides real-world examples of effective messaging
Helps readers craft ideas that influence and stick in the mind