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HomeBooks, Movies and MusicMagazinesBusiness & Investing"Marketing Management" Book By Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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This book provides comprehensive insights into marketing strategies and practices, tailored for the European market. It covers essential concepts and tools for effective marketing management.
The Marketing Management book, 4th European edition, is a must-have resource for students and professionals in the field. Authored by renowned marketing experts, it explores contemporary principles and strategies for navigating the evolving market landscape. With practical applications and real-world insights, it equips readers with essential marketing knowledge to drive success.
Specifications
Key Features
Comprehensive Marketing Knowledge – Covers foundational and advanced marketing principles, ensuring readers understand key strategies in a rapidly evolving market.
Real-World Applications – Includes practical case studies and insights, making the concepts easier to apply in real business scenarios.
Strategic Decision-Making – Helps professionals develop critical thinking skills for making informed marketing decisions.
European Market Focus – Provides a tailored perspective on marketing strategies specific to the European business environment.
Expert Insights – Authored by renowned marketing scholars, offering credibility and depth in understanding contemporary marketing practices.
What’s in the box
"Marketing Management" Book By Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Specifications
- SKU: GE840BM51FHDPNAFAMZ
- Weight (kg): 0.6
- Main Material: PAPER
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"Marketing Management" Book By Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
KSh 1,234
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