"Mindmasters" Book By Sandra Matz

Uncover how big data reveals patterns behind our choices and shapes who we become. A gripping look into the science of predicting—and altering—human behavior.

Blending psychology with data analytics, Mindmasters explores the revolutionary methods used to decode and influence human decision-making. Sandra Matz reveals how companies, governments, and researchers tap into behavioral insights—raising questions about ethics, identity, and control.

1 book