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Thomas Erikson introduces the DISC behavioral model in a highly accessible way, helping readers understand why people communicate, react, and think differently. Using four personality types — Red, Yellow, Green, and Blue — the book explains common workplace and relationship frustrations.
Erikson focuses on practical application, showing how miscommunication arises from mismatched styles rather than intelligence or intent. The tone is informal and direct, making complex behavioral psychology approachable for everyday use.
Though lighthearted, the book offers valuable insight for leadership, teamwork, and conflict resolution, encouraging empathy and adaptability in communication.
Genre: Nonfiction
Subgenre: Psychology / Communication / Personality
Rating: ⭐ 3.86 / 5
Awards / Recognition: International bestseller translated into over 40 languages.
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