The 80/20 Principle: The Secret to Achieving More with Less Author: Richard Koch Edition: Third Edition (with four new chapters)

The 80/20 Principle by Richard Koch is a transformative guide to working smarter—not harder—by embracing one of the most powerful patterns in nature and economics: the Pareto Principle. This third edition expands the original bestseller with four new chapters, bringing even greater depth to the art of selective excellence.

Koch reveals how 80% of outcomes stem from just 20% of inputs, and how identifying and focusing on these vital few can dramatically enhance success in business, careers, relationships, and personal goals. Through engaging examples, empirical data, and practical exercises, readers learn to:

Pinpoint the activities and efforts that generate the highest rewards

Eliminate unnecessary tasks and distractions

Redesign work and lifestyle for maximum impact and minimum waste

Harness asymmetry in decision-making, innovation, and entrepreneurship

Apply the principle in diverse areas—from time management and goal setting to marketing and leadership

Koch’s approach is strategic, accessible, and rooted in real-world success stories. Endorsed by thought leaders like Timothy Ferriss—whose quote on the cover reads: “The 80/20 principle is the cornerstone of results-based living. Read this book and use it.”—this book is essential reading for anyone ready to rethink efficiency.

With its bold, minimalist cover and energizing message, The 80/20 Principle continues to inspire readers worldwide to do less, achieve more, and reclaim control of their time and results.