The Art of Negotiation: How to Get What You Want (Every Time) Author: Tim Castle

The Art of Negotiation by Tim Castle is a sharp, actionable playbook for anyone seeking to sharpen their persuasion skills and thrive in competitive environments. With real-world insights and practical techniques, Castle unpacks what it takes to consistently win—whether you're closing a business deal, navigating workplace dynamics, or negotiating in your personal life.

Through engaging examples and a down-to-earth style, Castle teaches readers how to:

Build rapport and read the room with precision

Leverage emotional intelligence and confidence to influence outcomes

Understand timing, framing, and strategic silence

Avoid common traps that weaken negotiation positions

Establish trust while pursuing assertive goals

With his experience across corporate decision-making and motivational leadership—echoed in his other bestselling works—Castle presents negotiation as both an art and a mindset. The cover’s bold handshake graphic (one black, one red) symbolizes the duality of cooperation and power, capturing the essence of strategic exchange.

Perfect for entrepreneurs, professionals, and everyday negotiators, this guide empowers readers to stop settling and start winning—respectfully, effectively, and repeatedly. Whether you're negotiating salaries, contracts, or relationships, The Art of Negotiation provides the edge needed to walk away with confidence.