The Art of Thinking Clearly Author: Rolf Dobelli

The Art of Thinking Clearly by Rolf Dobelli is an insightful and practical guide to cognitive biases that cloud judgment and misguide decision-making. Drawing from behavioral economics, psychology, and real-world observation, Dobelli presents a series of short chapters—each exploring a specific error in thinking that many people unwittingly commit.

Among the errors exposed are:

Survivorship bias: mistaking success stories for complete truths

Confirmation bias: seeking evidence that supports existing beliefs

Sunk cost fallacy: continuing a course of action due to past investment

Authority bias: blindly trusting experts without questioning logic

Availability heuristic: relying on easily recalled information over accuracy

Each chapter is rich with anecdotes, simple explanations, and examples that illuminate how these biases operate in everyday life—from business and finance to relationships and personal choices.

Dobelli does not aim to make readers flawless thinkers, but rather to improve awareness and resistance to misleading mental shortcuts. His tone is direct, engaging, and often witty, offering readers a toolkit to rethink how they perceive the world and make decisions.

Endorsed by thinkers like Robert Cialdini and Daniel Kahneman, this international bestseller has become a go-to resource for those who value critical thinking, self-awareness, and rational clarity.