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HomeBooks, Movies and MusicBusiness & FinanceBusiness & Economics"The Choice Factory" Book By Richard Shotton
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KSh 1,234
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"The Choice Factory" Book By Richard Shotton
Discover how 25 behavioral biases shape consumer decisions and drive what we buy. This book blends marketing insights with psychology to create actionable strategies.
In The Choice Factory, Richard Shotton explores the hidden psychological forces behind consumer behavior. Through 25 behavioral biases—ranging from social proof to scarcity—Shotton reveals how marketers can ethically influence decisions and craft compelling campaigns. Ideal for professionals seeking practical tools rooted in behavioral science, this guide brings clarity and wit to marketing psychology.
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Key Features
"The Choice Factory" Book By Richard Shotton
Discover how 25 behavioral biases shape consumer decisions and drive what we buy. This book blends marketing insights with psychology to create actionable strategies.
In The Choice Factory, Richard Shotton explores the hidden psychological forces behind consumer behavior. Through 25 behavioral biases—ranging from social proof to scarcity—Shotton reveals how marketers can ethically influence decisions and craft compelling campaigns. Ideal for professionals seeking practical tools rooted in behavioral science, this guide brings clarity and wit to marketing psychology.
What’s in the box
1 book
Specifications
- SKU: GE840BM5ARV90NAFAMZ
- GTIN Barcode: 09780857196095
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.6
- Certifications: Eco Friendly
- Main Material: paper
- Warranty Address: <p>n/a</p>
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"The Choice Factory" Book By Richard Shotton
KSh 1,234
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