Home Books, Movies and Music Business & Finance Business & EconomicsThe Luxury Strategy Book By J.N. Kapferer & V. Bastien

product_image_name-Generic-The Luxury Strategy Book By J.N. Kapferer & V. Bastien -1

Share this product

Jumia Festival Deal

The Luxury Strategy Book By J.N. Kapferer & V. Bastien

KSh 841

KSh 8855%

In stock

+ shipping from KSh 70 to CBD - UON/Globe/Koja/River Road

0 out of 5

(No ratings available)

Promotions

Easy and safer payments via the JumiaPay App.

Report incorrect product information

Delivery & Returns

Choose your location

Pickup Station

Delivery Fees KSh 70

Ready for pickup between 22 August and 25 August if you place your order within the next 6hrs 56mins

Door Delivery

Delivery Fees KSh 160

Ready for delivery between 22 August and 25 August if you place your order within the next 6hrs 56mins

Return Policy

Easy Return, Quick Refund.Details

Seller Information

SMARTIFY

88%Seller Score

38 Followers

Seller Performance

Shipping speed: Excellent

Quality Score: Excellent

Customer Rating: Average

Product details

Discover how luxury brands defy conventional marketing rules to create timeless value. This book unveils the strategic principles behind building prestige and exclusivity.

A compelling guide that challenges traditional marketing norms, The Luxury Strategy reveals how iconic brands craft desire, rarity, and lasting appeal through unconventional strategies tailored for the luxury market.

Specifications

Key Features

Discover how luxury brands defy conventional marketing rules to create timeless value. This book unveils the strategic principles behind building prestige and exclusivity.