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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsThe Luxury Strategy Book By J.N. Kapferer & V. Bastien
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KSh 885
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Product details
Discover how luxury brands defy conventional marketing rules to create timeless value. This book unveils the strategic principles behind building prestige and exclusivity.
A compelling guide that challenges traditional marketing norms, The Luxury Strategy reveals how iconic brands craft desire, rarity, and lasting appeal through unconventional strategies tailored for the luxury market.
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Key Features
Discover how luxury brands defy conventional marketing rules to create timeless value. This book unveils the strategic principles behind building prestige and exclusivity.
A compelling guide that challenges traditional marketing norms, The Luxury Strategy reveals how iconic brands craft desire, rarity, and lasting appeal through unconventional strategies tailored for the luxury market.
What’s in the box
1 book
Specifications
- SKU: GE840BM58HSUONAFAMZ
- GTIN Barcode: 09780241980132
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.6
- Main Material: paper
- Warranty Address: <p>n/a</p>
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The Luxury Strategy Book By J.N. Kapferer & V. Bastien
KSh 885
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