The Split: Finding the Opportunities in China's Economy in the New World Order Author: Shaun Rein

The Split: Finding the Opportunities in China's Economy in the New World Order by Shaun Rein is a timely and insightful guide for investors, entrepreneurs, and global business leaders seeking to understand the seismic shifts in China’s economic landscape. As geopolitical tensions rise and China redefines its role in the global economy, Rein—one of the world’s leading experts on Chinese consumer behavior—offers a clear-eyed analysis of the risks and rewards in this new era.

Drawing on decades of on-the-ground experience and research, Rein examines how China’s internal policies, international relations, and consumer trends are reshaping the business environment. He provides actionable strategies for navigating regulatory challenges, identifying emerging sectors, and building resilient business models that align with China’s long-term goals.

Endorsed by James Crabtree, author of The Billionaire Raj, The Split is essential reading for anyone who wants to stay ahead in one of the world’s most dynamic and complex markets. Whether you're expanding into China or reassessing your global strategy, this book equips you with the insights needed to thrive in the new world order.