Trump University Branding 101: How to Build the Most Valuable Asset of Any Business Author: Don Sexton, PhD Contributor: Donald J. Trump (Foreword and Chapter 1)

Trump University Branding 101 by Don Sexton, PhD, is a practical and accessible guide for business owners, entrepreneurs, and marketers who want to elevate their brand into a lasting market asset. With a foreword and Chapter One by Donald Trump, the book combines thought leadership with proven marketing strategies designed to help readers craft a distinctive identity in competitive industries.

The book emphasizes:

Why branding is not just a marketing exercise but the soul of a business

How to create, maintain, and grow brand equity

Techniques for increasing brand visibility, customer loyalty, and perceived value

The role of leadership, consistency, and storytelling in shaping successful brands

Real-world examples from major companies and personal branding strategies

Don Sexton brings academic rigor and real-world experience, making complex branding principles easy to grasp and apply. Whether you’re launching a startup, rebranding an existing company, or managing a global enterprise, this guide lays out essential steps for making your brand your most valuable asset.

Visually anchored by the Trump University crest, the cover signals a bold approach to business education, reflecting themes of confidence, wealth-building, and personal excellence.