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HomeBooks, Movies and MusicMagazinesBusiness & Investing"Why We Buy: The Science Of Shopping" Book By Paco Underhill
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KSh 1,234
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This book uncovers the psychology behind consumer behavior, revealing how retailers can optimize stores to drive sales. It explores what influences modern shopping decisions in an evolving retail landscape.
A national bestseller, "Why We Buy" offers an insightful look into the science of shopping, explaining why consumers make the choices they do. Updated and revised for the digital age, it provides valuable strategies for retailers and shoppers alike, ensuring businesses adapt to the ever-changing marketplace.
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Key Features
Understand Consumer Behavior – Discover the psychological factors that drive purchasing decisions.
Optimize Shopping Environments – Learn how store layouts and product placements influence sales.
Enhance Marketing Strategies – Gain practical strategies for attracting and retaining customers.
Adapt to Changing Trends – Stay ahead of evolving retail landscapes in the digital age.
Make Smarter Buying Choices – As a consumer, recognize the tactics used by businesses to shape purchasing habits.
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"Why We Buy: The Science of Shopping" Book By Paco Underhill
Specifications
- SKU: GE840BM5CG7SDNAFAMZ
- Weight (kg): 0.6
- Main Material: PAPER
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"Why We Buy: The Science Of Shopping" Book By Paco Underhill
KSh 1,234
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