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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsGo Luck Yourself : 40 Ways To Stack The Odds In Your Brands Favour
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Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story - and every failure.
In Go Luck Yourself , one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favor.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organization's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself...
In Go Luck Yourself , one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favor.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organization's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself...
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Key Features
- Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story - and every failure.
- Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
- Fast Delivery
- New
What’s in the box
One book
Specifications
- SKU: JU506BM41HZ6SNAFAMZ
- Weight (kg): 0.7
- Certifications: Eco Friendly
- Main Material: Paper
- Shop Type: Jumia Mall
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Jumia Books Go Luck Yourself : 40 Ways To Stack The Odds In Your Brands Favour
KSh 1,235
KSh 2,00038%
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