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Brand Name: Seagram’s Imperial Blue (often abbreviated as IB)
Type: Indian blended whisky
Manufacturer: Originally launched by Seagram in 1997; now owned by Tilaknagar Industries
Alcohol by Volume (ABV): 42.8%
Ingredients: Blend of Indian grain spirits and imported Scotch malts
Bottle Sizes: 90ml, 180ml, 375ml, and 750ml
Category: Blended Scotch-style whisky
Country of Origin: India
Smooth Taste: Balanced blend of Scotch malts and Indian grain spirits, making it approachable for everyday drinking.
Affordable Pricing: Known for being budget-friendly compared to premium Scotch whiskies.
Wide Availability: Sold in multiple sizes, making it convenient for different occasions.
Popularity: One of the most consumed whiskies in India and widely recognized in Kenya and other markets.
Versatility: Can be enjoyed neat, on the rocks, or mixed with soda/water
Smooth Taste: Balanced blend of Scotch malts and Indian grain spirits, making it approachable for everyday drinking.
Affordable Pricing: Known for being budget-friendly compared to premium Scotch whiskies.
Wide Availability: Sold in multiple sizes, making it convenient for different occasions.
Popularity: One of the most consumed whiskies in India and widely recognized in Kenya and other markets.
Versatility: Can be enjoyed neat, on the rocks, or mixed with soda/water
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