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Jumia Books Influence: The Psychology Of Persuasion Book By Robert Cialdini (Paperback Generic)

Name: Influence: The Psychology Of Persuasion Book By Robert Cialdini (Paperback Generic)
Brand: Jumia Books
Price: 600.00 KES
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In Influence: The Psychology of Persuasion, Dr. Robert Cialdini, states that people view credentials and the influence of authority as either IN authority or AN authority: In Authority – merely being in charge, which has issues when one uses their position to give orders and “often generates resistance and resentment”