Johnson Baby New Born Baby Lotion.

When a baby is born, her skin is most delicate. That's why we perfected our formulas over 125 years so they are now more gentle to give her the best care. Johnson's baby lotion has been improved to slow down moisture loss by hydrating skin, locking in moisture and creating a protective barrier to keep moisture in and dryness out. This clinically proven long lasting formula continuously protects baby’s skin for up to 24 hours, keeping it feeling healthy and baby soft.

Nourish your little one's skin with Johnson's Baby Body Lotion. Gentle enough for babies and suitable for the whole family, this moisturizing baby lotion with coconut oil hydrates baby's skin for a full 24 hours to keep delicate skin baby soft. Dermatologist- and pediatrician-tested, the improved formula of this nourishing pink baby lotion is designed with input from parents like you. It is hypoallergenic, free of parabens, phthalates, dyes, and harsh fragrances and is 100% gentle on baby's delicate skin. Johnson's Baby Lotion comes in our signature pink bottle and can be used as part of a regular skin care routine by massaging into skin after a bath or any time baby has dry skin.