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48-Hour Start-up: From Idea to Launch in 1 Weekend by Fraser Doherty is a practical guide aimed at aspiring entrepreneurs to quickly turn a business idea into a launched and profitable project over a single weekend. Drawing on Doherty's own experience starting successful ventures — notably SuperJam, which he founded at age 14 and grew into a major retail brand — the book offers actionable strategies, tips, and a step-by-step framework to accelerate business creation rapidly and efficiently.
Fraser Doherty is a Scottish entrepreneur who began his journey as a teenager by making jam from his grandmother’s recipes, growing SuperJam to supply major supermarkets by age 16. He is also co-founder and CEO of Beer52, a fast-growing craft beer club. His entrepreneurial background lends credibility and practical insight to the startup advice shared in this book, making it highly relevant for those looking to launch a business with speed and focus.
48-Hour Start-up: From Idea to Launch in 1 Weekend by Fraser Doherty is a practical guide aimed at aspiring entrepreneurs to quickly turn a business idea into a launched and profitable project over a single weekend. Drawing on Doherty's own experience starting successful ventures — notably SuperJam, which he founded at age 14 and grew into a major retail brand — the book offers actionable strategies, tips, and a step-by-step framework to accelerate business creation rapidly and efficiently.
Fraser Doherty is a Scottish entrepreneur who began his journey as a teenager by making jam from his grandmother’s recipes, growing SuperJam to supply major supermarkets by age 16. He is also co-founder and CEO of Beer52, a fast-growing craft beer club. His entrepreneurial background lends credibility and practical insight to the startup advice shared in this book, making it highly relevant for those looking to launch a business with speed and focus.
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