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Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn’t something most people learn in college. This book provides a pathway for empathy, clarity and persuasive communication to advance the social impact work that can help people, their families and society.
Too often, workplaces leave these essential capabilities to chance or trust osmosis to do the work. These aren’t skills you can learn in a classroom. They must be learned while actively engaged in the work of social impact leadership. Too many organizations treat social impact communication and programmatic leadership as “just another marketing project.” It’s a tremendous missed opportunity for businesses seeking to add value to society and deepen their client/customer relationships. What’s more, it directly damages other aspects of organizations’ ESG priorities— specifically, their cultivation of a healthy, safe and engaged workplace with team members whose personal values and professional activities are in harmony.
Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn’t something most people learn in college. This book provides a pathway for empathy, clarity and persuasive communication to advance the social impact work that can help people, their families and society.
Too often, workplaces leave these essential capabilities to chance or trust osmosis to do the work. These aren’t skills you can learn in a classroom. They must be learned while actively engaged in the work of social impact leadership. Too many organizations treat social impact communication and programmatic leadership as “just another marketing project.” It’s a tremendous missed opportunity for businesses seeking to add value to society and deepen their client/customer relationships. What’s more, it directly damages other aspects of organizations’ ESG priorities— specifically, their cultivation of a healthy, safe and engaged workplace with team members whose personal values and professional activities are in harmony.
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