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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsAI in Marketing: Applications, Insights, and Analysis Book By Hannah D. Walters & Rachel M. Hammond
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Product details
A comprehensive guide to how AI is transforming marketing strategy, analytics, and consumer engagement. Learn to harness intelligent tools for smarter, data-driven decisions.
This document features Hannah D. Walters and Rachel M. Hammond’s expert-edited volume on the evolving role of artificial intelligence in marketing. AI in Marketing explores foundational concepts, real-world applications, and ethical considerations, equipping professionals and students to navigate the AI-powered marketing landscape with confidence.
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Key Features
A comprehensive guide to how AI is transforming marketing strategy, analytics, and consumer engagement. Learn to harness intelligent tools for smarter, data-driven decisions.
This document features Hannah D. Walters and Rachel M. Hammond’s expert-edited volume on the evolving role of artificial intelligence in marketing. AI in Marketing explores foundational concepts, real-world applications, and ethical considerations, equipping professionals and students to navigate the AI-powered marketing landscape with confidence.
What’s in the box
1 book
Specifications
- SKU: JU506BM6HG8LENAFAMZ
- GTIN Barcode: 09781982130343
- Size (L x W x H cm): 30 by 30 by 30
- Weight (kg): 0.1
- Main Material: paper
- Warranty Address: <p>n/a</p>
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Jumia Books AI in Marketing: Applications, Insights, and Analysis Book By Hannah D. Walters & Rachel M. Hammond
KSh 1,499
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