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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsAlchemy: The Surprising Power of Ideas That Don't Make Sense Book by Rory Sutherland
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KSh 600
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‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
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Key Features
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
Specifications
- SKU: JU506BM6J07LXNAFAMZ
- Weight (kg): 0.3
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Jumia Books Alchemy: The Surprising Power of Ideas That Don't Make Sense Book by Rory Sutherland
KSh 600
KSh 6051%
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