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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsAll Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All Seth Godin
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We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth." Godin claims that marketers are not, in fact, supposed to lie. Godin expresses that marketers should be storytellers - but truthful ones.
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Key Features
We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth." Godin claims that marketers are not, in fact, supposed to lie. Godin expresses that marketers should be storytellers - but truthful ones.
Specifications
- SKU: JU506BM518OLHNAFAMZ
- Weight (kg): 0.3
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Jumia Books All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is The Best Marketing Of All Seth Godin
KSh 600
KSh 6051%
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