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In this perennial best seller, embraced by organizations and
industries worldwide, globally preeminent management thinkers W. Chan
Kim and Renee Mauborgne challenge everything you thought you knew about
the requirements for strategic success. Recognized as one of the most
iconic and impactful strategy books ever written, Blue Ocean Strategy,
now updated with fresh content from the authors, argues that cutthroat
competition results in nothing but a bloody red ocean of rivals fighting
over a shrinking profit pool. Based on a study of 150 strategic moves
(spanning more than 100 years across 30 industries), the authors argue
that lasting success comes not from battling competitors but from
creating "blue oceans" - untapped new market spaces ripe for growth.
Specifications
Key Features
- Blue Ocean Strategy presents
a systematic approach to making the competition irrelevant and outlines
principles and tools any organization can use to create and capture
their own blue oceans.
- This expanded edition includes: a new preface by
the authors:
- "Help! My Ocean Is Turning Red"; updates on all cases and
examples in the book; and two new chapters and an expanded third one -
"Alignment, Renewal, and Red Ocean Traps"
- - that address some of the
most pressing questions listeners and readers have asked over the
years.
What’s in the box
Specifications
- SKU: JU506BM1STL9HNAFAMZ
- Weight (kg): 0.25
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