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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyBlue Ocean Strategy Book By Renée Mauborgne And W. Chan
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KSh 480
KSh 5004%
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In simple words, Blue Ocean Strategy is about creating a new, untapped market where there is no competition. Instead of fighting for a share in an existing, crowded market, a business innovates to offer something unique that opens up new demand, making the competition irrelevant.
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In simple words, Blue Ocean Strategy is about creating a new, untapped market where there is no competition. Instead of fighting for a share in an existing, crowded market, a business innovates to offer something unique that opens up new demand, making the competition irrelevant.
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1 book
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- SKU: JU506BM5S0OXVNAFAMZ
- Weight (kg): 0.3
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Jumia Books Blue Ocean Strategy Book By Renée Mauborgne And W. Chan
KSh 480
KSh 5004%
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