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HomeBooks, Movies and MusicArt & HumanitiesPhilosophyBlue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim
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KSh 600
KSh 1,00040%
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BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
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Key Features
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
What’s in the box
1 book
Specifications
- SKU: JU506BM5V2V4MNAFAMZ
- Weight (kg): 0.3
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Jumia Books Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim
KSh 600
KSh 1,00040%
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