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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsBlue Ocean Strategy Book By Renée Mauborgne And W. Chan Kim
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KSh 600
KSh 6051%
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BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
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Key Features
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Specifications
- SKU: JU506BM5DDSPHNAFAMZ
- Weight (kg): 0.3
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Jumia Books Blue Ocean Strategy Book By Renée Mauborgne And W. Chan Kim
KSh 600
KSh 6051%
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