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Jumia Books Blue Ocean Strategy Book By Renée Mauborgne And W. Chan Kim

Name: Blue Ocean Strategy Book By Renée Mauborgne And W. Chan Kim
Brand: Jumia Books
Price: 600.00 KES
Availability: InStock

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KSh 600

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BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

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BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.